![]() ![]() Mull called The Wing "an incubator of sorts for girlbosses". Įwens highlighted Paris Hilton, Gwyneth Paltrow, Jessica Alba and Sarah Michelle Gellar as examples of girlbosses. Maguire wrote that "Girlboss rhetoric often works to propagate sexism, racism, and class elitism, among other forms of oppression". Ewens viewed a girlboss as a multi-tasking woman who doesn't view family as a priority and "deceptively dissolves class without understanding or interacting with it". ![]() She chose June Dally-Watkins as an example of a historical girlboss. Emma Maguire, in an article for The Conversation, echoed a similar sentiment, saying that the idea of girlboss was only possible through feminist achievements. Hannah Ewens of Vice noted that, although the idea is one of the 2010s, its roots go back to the 1980s: "The Working Woman of the Thatcher and Reagan era, strutting in wearing her power suit, had both the boss and the baby on a leash". if we weren't so scared of women’s power we wouldn't need to do this, to make it more palatable by rolling it in glitter and pinkwashing it." Gargi Agrawal of Elle argued that "the idea propagates sexism, racism and class elitism." Journalist Vicky Spratt argued that the term was "a sexist Trojan horse. Mull critiqued the idea for reinforcing power structures created by men. While 'girl boss' immediately draws attention to the feminine, it also infantilizes the role of a female as a boss". Īccording to Magdalena Zawisza, associate professor of Gender Psychology at Anglia Ruskin University, "It is very difficult to escape the deeply rooted gender stereotypes, and many such linguistic attempts backfire. The reality of girlbossing, however, was always a little bit messier.The confident, hardworking, camera-ready young woman of a publicist’s dreams apparently had an evil twin: a woman, pedigreed and usually white, who was not only as accomplished as her male counterparts, but just as cruel and demanding too. In September 2021, University of Sydney Dean of the Faculty of Arts and Social Sciences Annamarie Jagose referenced the term while defending proposed cuts at the university, stating "Girlboss feminism? I’m not sure what girlboss feminism is." Reception and interpretations įor a time, female wealth was treated as feel-good news unto itself. A number of 2021 films and televisions series were criticised for exemplifying the term, such as Physical. In 2021, some social media influencers attempted to redefine the term as "a sort of post-ironic area in which female evil is celebrated", such as over the trial of Elizabeth Holmes. Judy Berman of Time stated that the rise of anti-capitalist sentiment among youth had turned the term "into a joke, a meme, something hopelessly cheugy." Alex Abad-Santos of Vox argued that the term has "shifted culturally from a noun to a verb, one that described the sinister process of capitalist success and hollow female empowerment," pointing to the parody phrase " Gaslight, Gatekeep, Girlboss." ![]() According to Amanda Mull of The Atlantic, this time saw the "end of the girlboss" manifest in a "cultural pushback". ![]() Later in 2020, the George Floyd protests saw a number of high-profile women executives resign after accusations of creating toxic and racist workplaces. In early 2020, the self-regulatory organisation Advertising Standards Authority (ASA) banned a billboard, advertising PeoplePerHour, which read: "You do the girl boss thing we'll do the SEO thing". By 2019, the concept had begun to derive disdain from some women and viewed as ironic others still believed in its worth. Its popularity led to it becoming a "a template for marketing and writing about powerful women in virtually every industry". Its early usage was defined by perceived empowerment. The term became popular in 2014 after Sophia Amoruso used it with a hashtag prefix in her bestselling autobiography, which was adapted into a TV show of the same name. The concept's ethos has been described as "convenient incrementalism". Girlboss, also known as girlboss-ism, is a neologism popularised by Sophia Amoruso in her 2014 book Girlboss, which denotes a woman "whose success is defined in opposition to the masculine business world in which she swims upstream". Cover of Sophia Amoruso's 2014 book Girlboss which popularised the phrase. ![]()
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